This survey by Leichtman Research Group about DVR use uncovers a couple of home entertainment trends that goosed up Netflix’s share price today: first, that people are spending a lot of money on DVRs so as not to be tied to a TV schedule, and second, that a hefty chunk of cable subscribers also pay for Netflix and use it every day.
Here are a few more interesting points from the survey, followed by the link to the report:
- 36% of pay-TV subscribers get Netflix — compared to 48% of non-subscribers
- 36% of Netflix subscribers stream video daily, and 72% weekly — up from 10% daily, and 43% weekly in 2010
- 32% of pay-TV subscribers with Netflix stream Netflix daily — compared to 53% of non-subscribers with Netflix