Netflix and Consumer Centricity

Dr. Joel Mier

It is still a thrill to find insider details about what makes Netflix such a force in consumers’ lives, such as this¬†LinkedIn column¬†from Dr. Joel Mier. Joel became director of Research and Analysis at Netflix in 1999 and served in that post for a decade. He helped Netflix expand beyond its early user base of young, high-earning male computer nerds and connect with ordinary Americans. This was not an easy task: Only about 60 percent of U.S. households had computers and Internet service back then, and Netflix’s early users were very vocal on Usenet boards about the young company’s customer service and operational problems. Joel now teaches marketing to lucky students at University of Richmond and serves as VP of Marketing at Contactually. Enjoy this great read!


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