05
Mar

Japan: A proving ground for Netflix Asian markets?

Leave a Comment  /  Posted in Blog Post, David Wells, International expansion

Netflix-JapanJapan is Netflix’s first official Asian expansion market (although millions of Asians  have unofficially joined via VPNs in Netflix countries), and as such, is seen as a test market for China and South Korea. Here’s what Wells said about the Japan rollout, slated for later this year:

Why it won’t be like Netflix’s Quixotic wanderings in Latin America: “The ability to pay, the wealth, all that is there, consumption of online video is huge.”

Why Netflix won’t end up like Hulu, which sold itself of Nippon TV last year: “I’m not sure that (Hulu) received a full level of investment (from its studio owners) in terms of what could be done in a market.”

Connectivity should not be an issue: “There is plenty of high-speed broadband in a better shape than America in terms of density and speed.”

But figuring out the content mix could be challenging. “The glaring line is the propensity to enjoy Japanese content or at least local content or some Korean drama in there (and) some Chinese content as well.”

 

No Comments Yet

You can be the first to comment!

Leave a Comment